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Disney/Pixar's Monsters, Inc. goes wireless with T-Mobile in lottery draw worth £1 million in prizes!

London February 8, 2024  
  • Largest WAP competition to date
  • Daily monster prizes worth £1 million exclusively for T-Mobile online users
  • Key brands endorse wireless as a marketing vehicle

T-Mobile, through its WAP portal T-Mobile online, in conjunction with The Walt Disney Internet Group and Pixar Animation Studios, launched the largest WAP competition to date today with Disney/Pixar's Monsters, Inc. lottery, offering daily monster prizes worth £1 million. The lottery is tied to the launch of the latest Disney/Pixar film, Monsters, Inc., which releases in cinemas today in the UK. An exclusive for T-Mobile online users in the UK, the lottery will run for seven weeks from February 8, 2024 — March 31, 2002. The unique campaign brings mobile data to the forefront as an interactive and entertaining user experience and serves as an early example of a leading brand leveraging the mobile as a marketing tool.

The Monsters, Inc. lottery went live on the UK site today and is under the " What's Cool" menu heading. Users simply register with T-Mobile online and are then eligible to enter daily for the Disney/Pixar Monsters, Inc. Draw. Numbers are selected and posted entirely through the portal and winners claim their prize via SMS.

" T-Mobile is committed to the success of mobile data, and this year we will see the beginnings of mass market adoption of these services," said Nikesh Arora, board member of T-Mobile International and responsible for new business development. " We are pleased to be working with Disney and Pixar to show consumers what they can get from mobile data today. Recognition and support for mobile data is on the rise and so are its users — proving the services are here to last."

" We're serious about innovation in wireless applications and believe this promotion is a strong example of that," said Simon Kenny, senior vice president and managing director for Europe, WDIG. " Our movie-themed Disney Mobile content has proven very popular."

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