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Starbucks, HP and T-Mobile Rollout High-Speed Broadband Wireless Internet Access

SAN FRANCISCO/LONDON; August 21, 2023  

High-speed wireless Internet access becomes faster, simpler and more convenient today as Starbucks Coffee Company (Nasdaq: SBUX), T-Mobile International, the wireless subsidiary of Deutsche Telekom AG (NYSE:DT), and HP (NYSE: HPQ) officially launch T-Mobile HotSpot service in Starbucks coffeehouses. A press conference will be held at 10 a.m. Pacific in San Francisco with Howard Schultz, Starbucks chairman and chief global strategist; John Stanton, Chairman, T-Mobile U.S. Operations; and Michael Capellas, president of HP.

As easy as ordering their latte, Starbucks customers can check e-mail, surf the Web, watch streaming video or download multi-media presentations in the comfort of Starbucks via a fast, reliable standards based wireless Internet connection for notebook computers and Pocket PCs. Starting today, Starbucks customers can trial T-Mobile HotSpot service for free at approximately 1,200 Starbucks stores in the United States. An additional 800 Starbucks locations in the U.S. are scheduled to feature the service by the end of the year. With an eye toward global expansion, Starbucks and T-Mobile have also initiated a six-month pilot in select London and Berlin locations. 

" The Starbucks coffeehouse experience is enhanced by the availability of high speed wireless Internet access," said Mark McKeon, president Starbucks Coffee Company EMEA. " Building on the success of this programme in North America, we're delighted to be able to announce the launch of pilots in the UK & Germany. Mobile professionals can now check their emails, surf the web or download files that they need for meetings, all in the friendly and relaxing atmosphere of the Starbucks stores while enjoying the best quality coffee."

T-Mobile HotSpot service uses standards based " Wi-Fi" (802.11b) technology and is easily accessible for Starbucks customers with a wireless-ready notebook computer or Pocket PC. Backed by T-1 connections in popular venues in the U.S., T-Mobile HotSpot service is reliable and fast enough to accommodate the full spectrum of applications from checking e-mail to multi-media video conferencing with a high-speed wireless connection as much as 40 — 50 times faster than standard dial-up Internet access.

As the preferred technology provider for Starbucks corporate headquarters and its network of retail stores, HP also introduces the new Wireless Connection Manager. The free, downloadable software makes it simple for mobile professionals to configure their wirelessly enabled notebook and Pocket PCs to automatically sense and connect to available wireless networks, making the move from home to office to Starbucks a breeze. The easy-to-use Wireless Connection Manager software will assist Starbucks customers in moving between T-Mobile HotSpot and other wireless networks in which they may connect. Starbucks customers can visit www.starbucks.com/hotspot to download the free HP software and order specially bundled HP mobile products such as Evo notebook computers, iPAQ Pocket PCs, and Wireless PC cards. 
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With today's announcement, the service is now available at Starbucks stores in Atlanta; Austin, TX; Boston; Connecticut; Denver; Dallas-Ft-Worth; Houston; New York; New Jersey; Philadelphia; Portland, OR; the San Francisco Bay area; and the Seattle-Puget Sound region. Additionally, stores in southern California, including Los Angeles; Chicago; Maryland; Pittsburgh; Virginia; and Washington DC, are scheduled to be enabled before the end of the calendar year. Customers can easily identify which of their favorite Starbucks have broadband wireless Internet access by looking for the T-Mobile HotSpot sign near Starbucks entrances or by visiting Starbucks and T-Mobile's websites.

The service is also available in select Starbucks stores in London and Berlin. Additional cities will be added to the European pilot over the next several months. 

Kai-Uwe Ricke, CEO of T-Mobile International and Member of the Board of Management, Deutsche Telekom said " T-Mobile is committed to making mobile data services a mass market reality. We are continuously endorsing this strategy with new business ventures and the roll out of new data products. Our deployment of wireless LAN is another fundamental step in delivering our mobile data promise and will seamlessly complement our 3G investment."

" HP's vision is to eliminate the boundaries of mobile computing, making wireless access simple, productive and rewarding," said Steve Gill, general manager of HP UK&I. " Not only does HP offer the broadest array of mobile technology today, but we're collaborating with Starbucks on future technologies to develop a constant stream of innovative wireless products and places to enrich the mobile experience for HP and Starbucks customers worldwide."  

To connect, customers need a T-Mobile HotSpot account and Wi-Fi capability for their notebook computer or Pocket PC. To log in to the service and establish a connection, customers with a properly configured notebook or Pocket PC simply need to launch their Internet browser from within a participating Starbucks and login.

T-Mobile is offering Starbucks customers a Free Day Pass, available in participating Starbucks locations, to get a free one-time 24 hour trial of the wireless broadband service. Additionally, T-Mobile offers a variety of Internet access service plans to accommodate the needs of all customers, including National and Local Unlimited monthly subscription plans, as well as Prepay and Pay-As-You-Go plans. Rate and location information can be found at www.t-mobile.com/hotspot/.

According to the Yankee Group 2002 Corporate Wireless Survey, almost 25 percent of all enterprise workers are considered mobile, spending more that 20 percent of their time away from their workspace. This equates to approximately 40 million mobile professionals in the U.S. who still want and need access to their e-mail, the Internet, or their corporate intranet. A number of corporate customers in the U.S. are participating in a pilot to extend faster and more affordable remote access options to their mobile workforces. Starbucks customers, including KPMG Consulting Inc., John L. Scott Real Estate, and others, have found that the service keeps them connected while they're away from the office-offering them a familiar, comfortable location, with the benefit of a high-speed Internet connection.

" Today's mobile executives want the flexibility of wireless Internet access," said Michael Surface, managing director for Retail/Wholesale, KPMG Consulting, Inc. in the U.S., which also has Starbucks as a client. " We are seeing growing interest from consumers for breakthrough wireless capabilities. Starbucks has pioneered this space by offering this technology in its retail stores, enabling consumers to stay connected while on the road."

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