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T-Mobile launches t-finance

  • Continuing its focus on mobile data as key industry differentiator
  • 6th channel joins t-music, t-games, t-news, t-sports and t-info in content strategy
  • Key partners, Financial Times, BBC, Dow Jones and the Wall Street Journal 

September 25, 2002, London, Bonn, Vienna

T-Mobile's mobile data portal announced the launch of t-finance today, its newest content channel - continuing its focus to using mobile data services as a key industry differentiator against its competition. The T-Mobile portal features six content channels, t-music, t-news, t-games, t-sports and t-info with t-finance making up the newest addition. The focus on specific areas is designed to make the user experience friendly and facilitates instant access to topical information — allowing users to optimise their mobile experience.

The newest content channel, t-finance is dedicated exclusively to delivering superior global financial information from some of Europe's top sources — the Financial Times, BBC News, Dow Jones and the Wall Street Journal. Available applications include stock updates, a downloadable financial ticker (operating on java enabled phones), financial news with optional alerts, currency information as well as interest rates etc. 

" Finance and business news have been cited by users as key information areas where mobility and immediacy are a clear benefit," said Nikesh Arora, Executive Board Member, New Business and Global Products, T-Mobile International. " Still, content is key. t-finance has been created with best of breed content from the leading financial reporting institutions, which is why we are confident to launch this channel on an international scale."

Arora continued, " We have made mobile data services a central lever for achieving global leadership. T-Mobile delivers a truly superior, end-to-end product."

Additional t-channels are under development and t-finance is now available on all mobile data portals in Germany, Austria, the UK and the Czech Republic — including the MDA portal recently launched in Germany and Austria. 

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