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Team Telekom will be T-Mobile Team

Bonn, July 28, 2023
  • From 2004, Team Telekom will be T-Mobile Team
  • Contract will be prematurely extended until 2006 
  • René Obermann: " Cycling is helping us to internationalize the T-Mobile brand"
  • Konecny after Ivanov and Schmitz third reinforcement

Team Telekom goes T-Mobile: From 2004 the mobile subsidiary of Deutsche Telekom will be the main sponsor of the professional cycle racing team from Bonn. At the same time, T-Mobile will prematurely extend the contract with the Walter-Godefroot-GmbH racing-team agency, which currently runs until 2005, by one year, to 2006.

" As a matter of global sponsoring, cycling will make an important contribution as one of our international communications measures. For this reason this new commitment suits us perfectly" , explained René Obermann, Chief Exectutive Officer (CEO) of T-Mobile International AG & Co. KG at the reception for Team Telekom in the T-Mobile headquarters in Bonn straight after the ninetieth Tour de France . 

René Obermann added: " The Deutsche Telekom brand is recognized everywhere in Germany. T-Mobile, however, operates in many different European markets and in the USA. Team Telekom will provide us with excellent support in giving the best possible boost for the T-Mobile brand in Europe."

Team-Manager Walter Godefroot: " We are keeping within the company, so to speak. We are very pleased about this development, above all because it gives us a sound basis for planning for the next three years." The majority of the top performers are already committed for the long-term, including Erik Zabel and the tour-specialists Alexander Vinokourov, Cadel Evans, Paolo Savoldelli and Santiago Botero. 

In 2004 the T-Mobile Team will be strengthened by the Czech, Tomas Konecny (eD'system), the new Dutch talent Bram Schmitz (Bankgiroloterij) and the Russian, Sergej Ivanov (Fassa Bortolo). The men in magenta want to spend as much time until 2006 as possible in their sport. " It is our goal to ride to victory in the Tour again in the next few years" , said Walter Godefroot, whose team completed its thirteenth Tour de France since the team was formed in 1991 with such bravura on Sunday. 

After an extremely exciting Tour de France, Team Telekom is also taking stock with satisfaction. The highlight from Telekom's point of view was surely provided by Alexander Vinokourov from Kazakhstan, who finished behind Lance Armstrong (US Postal) and Jan Ullrich (Bianchi) in third place in the overall classing. 

Above all, Vinokourov gained a lot of fans with his aggressive style and earned a second and third place as well as a stage victory. Also taking a second place in a memorable Tour leg, was Rolf Aldag. Top sprinter, Erik Zabel, already decorated with six green jerseys, took a second and a third place. Daniele Nardello also earned himself a third place. 

" What our professionals achieved in France was awe-inspiring," enthused René Obermann. Nothing will be changed in the basic sponsorship strategy, even with regard to the new branding. It will still be the case that in matters of sport, the team management alone has the say. Walter Godefroot: " Of course we will take T-Mobile's interests into consideration, for example in taking on new cyclists."

On the whole, T-Mobile is striving to internationalize its sponsoring activities. René Obermann: " In the last few years, both cycling and our company have changed a great deal. Cycling is booming all over the world and T-Mobile is now operating on the international stage. It makes sense that we would want to use this team for our international communication."

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