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T-Mobile Launches IT Channel Partner Programme

UK voice and data market represents £13.9 billion opportunity for IT Resellers

Key features:

  • T-Mobile’s first Partner Programme for the IT Channel
  • Voice and data market offers huge potential rewards for resellers
  • New programme signals move beyond traditional voice market
  • New wave of laptop technologies offer new profit opportunities

London, 1 October 2007: T-Mobile has announced the launch of its IT Channel Partner Programme, enabling IT resellers to sell its mobile solutions portfolio for the first time. The new programme offers IT resellers the opportunity to profit from the lucrative UK mobile voice and data market, estimated by analyst group Ovum to be worth £13.9 billion*. Part of a pan-European channel initiative, over 450 resellers have already signed up to the new IT Channel Partner Programme in the UK.

The programme will operate on a three tier system, with Partners, Preferred Partners, and Premier Partners receiving a range of benefits from T-Mobile including training, marketing support, and product previews. In conjunction with the new programme, T-Mobile has also established relationships with global laptop vendors including HP, Fujitsu Siemens, Sony, and Toshiba. Resellers will soon be able to increase their profitability in relation to laptop sales by offering SIM embedded notebooks and laptop mobile broadband bundles alongside T-Mobile’s full range of existing business handsets and price plans.

Commenting on the launch, Adrian Williams, Head of OEM & IT Channel Partners, T-Mobile UK, said: “As increasing numbers of businesses look to adopt mobile working practices, more and more are approaching their trusted IT suppliers to provide guidance and deliver the most suitable mobile technologies. This new programme will play a crucial part in helping us move beyond the traditional voice market. We have already seen a high level of interest, as resellers look to get a slice of this lucrative new market opportunity”

The new programme will consist of three tiers:

Partner
All IT Channel Partners will receive support from T-Mobile personnel, expert sales training and valuable marketing tools to help boost profits. The IT Channel Partner logo can also be used, so that customers instantly recognise that an expanded range of solutions are available in association with a trusted brand.
Preferred
All the benefits above will apply, plus the partner can have regular meetings with T-Mobile account managers who will assist with sales development, marketing activities, planning, inventory and customer visits. Preferred partners will also benefit from extra marketing development funds and pre-launch product previews.
Premier
Premier Partners will enjoy all the benefits listed above, but with more regular contact with T-Mobile account management and enhanced commercial terms.

* Retail revenue for mobile voice and data in 2006. Source: 'The Communications Market 2007', Ofcom.

Contacts:

  • T-Mobile Press Line
    +44 (0) 7017 150 150
  • Brands2Life
    +44 (0) 207 592 1200

About T-Mobile UK

T-Mobile is one of the world’s largest mobile operators with more than 91 million customers worldwide and in the UK it is the network of choice for approaching 17 million customers, making it one of the largest networks.

T-Mobile has a range of innovative products and services such as Flext, a unique tariff with flexible pricing; U-Fix, a tariff that combines pay-as-you-go and a monthly contract and Web'n'Walk, which enables customers to surf websites on the move. T-Mobile's network coverage is among the best in the UK (over 99% of the UK population) with one of the lowest dropped call rates. It offers the largest worldwide Wi-Fi network, with over 1,000 HotSpots in business-friendly locations in the UK and 21,000 worldwide, and offers the fastest 3G network across the UK with speeds of up to 1.8mb per second.

For more information about T-Mobile UK, please visit www.t-mobile.co.uk

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