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T-Mobile offers exclusive content and services for UEFA EURO 2004TM

  • EURO 2004™ Ticker keeps fans on the ball with real-time info
  • Receive goals and crucial scenes on your mobile phone as they happen with MMS, video and text alerts
  • t-zones: huge range of multimedia services for UEFA EURO 2004

London, 11th May 2004

Football fans are onto a winner this summer if they get onside with T-Mobile, one of only eight Official Partners of UEFA EURO 2004TM. The tournament promises to be the first international football event to offer a truly mobile multi-media experience for football fans. Thanks to its partnership with the European Football Association UEFA, T-Mobile has exclusive content and services available to its customers and by using the latest technology is the only network to bring the latest England and official UEFA EURO 2004TM news to your mobile phone as it happens. Services will also include multimedia information as well as a wide selection of downloads.

Turn your phone into a mobile UEFA EURO 2004TM news-desk
On 1st June, T-Mobile will be kicking off the EURO 2004™ Ticker, which means football fans can use their mobile phone to keep up with all breaking news from the build-up to the games, to the tournament’s kick off through to the final whistle. The ultimate for any football fan, the EURO 2004™ Ticker literally turns a mobile phone into a football news-desk ensuring you can be the first to get live scores and the latest news as it happens, even if you are on the move and miles from a television set.

The EURO 2004™ Ticker is a downloadable application compatible with a wide range of Java compatible mobile phones. It is available for just £4.50 for the entire tournament - that means for less than 20 pence for every day of UEFA EURO 2004
TM, you can be the first to know who England are playing on the left side of midfield, who’s in and who’s out and any other of the hot news from the tournament. The EURO 2004™ Ticker can also be downloaded for one day for 75p, or a week for £1.50.

Watch the pain and the glory again and again with MMS and Video Alerts
Signing up to T-Mobile means fans can settle pub arguments and replay the best of the action over and over again with MMS video alerts of key talking points such as goals, red cards, penalties and fouls as they happen. Fans can choose to follow one or more team via MMS or video alerts, opt for updates on single games or have end-of-the-day MMS match summaries whizzed to their mobile.

Experience all of the action by text
T-Mobile is on the ball to ensure that footie hungry fans can receive SMS text alerts for as little as 20 pence per message giving England team news, line-ups, highlights, half-time and full-time scores, table positions, red card news and goals as they happen. T-Mobile’s EURO 2004™ Highlights Alert means fans can be on-target with text alerts keeping them up-to-date with every game in the tournament.

Re-live magic moments from past and present England successes
Magic moments from previous tournaments are available as video clips such as Gazza’s wonder goal and the 4-1 victory over Holland in 1996 and Shearer’s goal to ensure victory over Germany in 2000. Further goals from UEFA EURO 2004
TM will be available as video clips as the tournament progresses.

Downloading for England
To complete the line-up, T-Mobile will also help England fans get right behind the team with downloadable ringtones including English chants, the official UEFA EURO 2004
TM theme tune and songs such as fan’s all time favourites, “Three Lions” and “Vindaloo”. Also on offer are exclusive UEFA EURO 2004TM wallpapers, including players, flags, logos and the trophy; exclusive choice of three football themed games including the UEFA EURO 2004TM Penalty Java game; Screen Styles, Caller Tunes and chants.

Vote and win: Magic Moments for UEFA EURO 2004TM

Starting on 25 May 2004, football fans will be able to send their best football pictures to the new service 'What's Hot?' and be in for a chance to win a trip to the Final of UEFA EURO 2004™ in Lisbon. If you'd like to take part, take a picture of you in your football kit, of you and your friends cheering on your team or anything else related to football, and send it as a Picture Message with the word “Footie” in the text to the number 468. T-Mobile Customers can then view the pictures and vote for their favourites on the What's Hot WAP-site by selecting Picture Messaging from the t-zones main menu. The picture with the highest number of votes will win 2 tickets to the final match on 4th July 2004, including travel and accommodation.

Sandy Munro, Head of Marketing at T-Mobile, said: “T-Mobile and UEFA EURO 2004
TM are set to be the football dream team this summer. Football is a focal point for us, we're not just in this for one tournament. Through Deutsche Telekom we're already sponsors of the World Cup.

More than 62 million English fans watched the World Cup in 2002. With this in mind, our content has been designed to offer these fans something to really cheer about and to bring them closer to all of the action. T-Mobile is at the cutting-edge of mobile football content and through this sponsorship we will ensure that our customers are kept right at the heart of the tournament.”

Exclusive Packages
T-Mobile is celebrating the tournament with fantastic price plans for new customers. This means they can do a mobile double – save money and enjoy a summer of international football. The ‘Everyone 200 Full Time’ price plan offers 200 minutes of free calls a month to any network with an extra 90 minutes thrown in, for just £29 per month. ‘Everyone 100 Half Time’ scores with the usual 100 minutes of free calls as well as an extra 45 minutes free for £21 a month. Both plans include 50 free texts per month and are available on the following handsets: Sony Ericsson T630; Sharp TM100; Motorola V300; Nokia 3100 and Sagem MyX7. All packages come with free UEFA EURO 2004TM content including a choice of downloadable ringtones, wallpaper and a Java game.

There is also Everyone Pay As You Go Extra Time, a pre-pay package with either a Motorola V300 handset and £20 worth of free airtime or a Siemens MC60 or Nokia 3100 with £10 free airtime. Both packages come with free UEFA EURO 2004
TM content including a choice of downloadable ringtones, wallpaper, java game and a free MMS England Match Summary alert service.

Get closer to the UEFA EURO 2004TM football action – for further information, log on to T-Mobile’s multimedia services t-zones available via WAP or go to www.t-mobile.co.uk/euro2004


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