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Motorola and T-Mobile announce exclusive commercial launch of the Motorola E398

  • The Music Mobile That Delivers a Complete Sound Experience to the Palm of Your Hand

LONDON, UK, 25th August, 2004

Motorola, Inc. (NYSE: MOT), a global leader in wireless communications and T-Mobile International, one of the world’s leading companies in mobile communications, today announced the availability of the Motorola E398 exclusively to T-Mobile’s customers across Europe. Complete with a spacious colour display, 3D stereo surround sound vibration sensory technology, an integrated MP3 player, MPEG 4 video playback and advanced rhythm lights, the Motorola E398 is designed to maximize the T-Mobile music experience while providing on-the-go connectivity.

The Motorola E398 further enhances the users listening pleasure by coming with exclusive pre-loaded music content from MTV, and several artists. In the box it includes a stereo headset, 64MB TransFlash™ memory card and SD card adaptor.

Boasting an integrated VGA quality digital camera with flash, Multi-media Messaging Service (MMS) and integrated graphics accelerator for superb picture quality, the Motorola E398 not only promises to provide mobile entertainment, but also to deliver the mobile photo power to capture memorable moments and easily share with friends and family.

The E398 is one of the latest “must have” mobile handsets that allows T-Mobile customers to easily get hold of new and exclusive wireless content from the company’s mobile multimedia services t-zones via the t-zones hotkey.

T-Mobile’s music services especially come to life on the E398: from Realtones, which customers can not only hear but also feel as the phone vibrates in sync with the music, to the customised ring-back tone service Caller Tunes, to the latest mobile music download service Mobile Jukebox – T-Mobile’s suite of music products provides an all-round mobile music experience on the E398. Also readily available via t-zones are music services such as concert info, artist reviews, mobile ticketing, music clubs, and many more.

The Motorola E398 offers T-Mobile customers:
Incoming: Never miss an incoming call or message again. Play a favourite game with more intensity than ever before. With dual stereo speakers, MIDI and MP3 music files and vibration technology, the model E398 alerts you in ways that you can feel and hear – making this the most alive handset around.

Video Star: With MPEG4 video playback and a sharp 176 x 220 colour display, video clips never look fuzzy. And, TransFlash™ removable memory makes it easy to store and switch out favourite music and video files.

Snap It Up: With an integrated VGA-quality camera featuring a flash and advanced photo messaging, it is a breeze to capture and share every memorable moment.

Roam If You Want To: Built with integrated Bluetooth® wireless technology, the Motorola E398 lets users connect hands-free while on the move.

Downloading Delight: With J2ME™ and GPRS technologies it is a breeze to download the latest game, applications, music, ringtones, wallpapers, screensavers and other applications from t-zones – creating a true on-of-a kind mobile.

Pricing and Availability
The Motorola E398 is available from the end of August across T-Mobile’s European territories, including the United Kingdom, Germany, Austria, Netherlands, Czech Republic, Hungary, Poland, Croatia and Slovakia. The handset will be available from free for pay-monthly customers (dependant upon tariff) and comes with a range of free pre-loaded music content and games, including Wakeboarding and a fun MTV photo edit application.

About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were U.S. $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information: www.motorola.com.

About T-Mobile
T-Mobile International is one of the world’s leading companies in mobile communications. As one of Deutsche Telekom`s four strategic divisions, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By Q2 of 2004, almost 103 million people were using the mobile communications services provided by companies in which T-Mobile or Deutsche Telekom have a majority or minority stake. And all that over a common technology platform based on GSM, the world’s most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.

T-Mobile also is partner of FreeMove, an alliance formed by four of Europe’s leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile – to help their customers communicate as easily while traveling abroad as they do at home.

For more information about T-Mobile International, please visit www.t-mobile.net

 

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