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T-Mobile Soccer Aid Dribble in Support of UNICEF

T-Mobile, London, 16th May 2006 Soccer Aid stars, John Barnes, representing England, and Eddie Irvine, his on-field nemesis, join Martin Peters, 1966 World Cup winner, to kick off a unique football road-show today. Coupled with 50 volunteers, these sporting heroes will tackle 258 miles of road during 12 days of focused ball control to raise money for charity UNICEF, the world’s leading organisation working specifically for children, and its partners. The T-Mobile Soccer Aid Dribble will see a group of volunteers kick a ball from London to Manchester for the celebrity football match of the year. The match, England versus the Rest of the World, features Robbie Williams as England captain with a host of top name celebrities and football legends. It kicks off at 6.30pm on 27th May to raise money for UNICEF and its partners.

In the 12 days before the big game, T-Mobile staff and celebrities will undertake the unique Dribble challenge on foot, taking a total of around a million steps. Working relay-style, each volunteer will take turns to dribble the football from Lincoln’s Inn Fields in London to Old Trafford. On route, the T-Mobile Soccer Aid Dribble will pass through a number of towns and cities, including special fund-raising stops at Tottenham, Milton Keynes, Northampton, Birmingham, Stoke-on-Trent and Manchester, where local children will be invited to interact with the initiative.

Soccer Aid has T-Mobile’s full support, not only because it’s for a great cause but because it brings together two of T-Mobile’s headline acts: the company is an Official Partner of the 2006 FIFA World Cup Germany ™ and, along with Sony Ericsson, is the exclusive partner of Robbie Williams’ new tour. T-Mobile is also the official mobile partner of the Football Association.

Robbie Williams said: “I have been an Ambassador for UNICEF since 2000, and some of the best moments of my life have been those spent with children in Mozambique and Sri Lanka. During my last UNICEF trip I met so many kids who gave me reason to smile. Now, through UNICEF and Soccer Aid, I want to be able to give them something to smile about too.”

Toby Hester, head of sponsorship at T-Mobile UK, said: “The Dribble is a fantastic event that is designed to support Soccer Aid, bringing it closer to people in the street, and to raise even more funds for UNICEF and its partners. As well as a chance for people in town and city centres along the route to get involved, they’ll also have the chance to get closer to some of their celebrity and sporting idols.”

Angela Travis, Director of Communications at UNICEF UK, said: “UNICEF is delighted that T-Mobile has chosen to support UNICEF and its partners through the T-Mobile Soccer Aid Dribble. We’d like to encourage many more football fans to get involved in Soccer Aid by organising their own football-related event. The money that is raised will enable UNICEF and our partners to reach many thousands more children worldwide.”

Hester added: “Soccer Aid will be a great day out for all the family, so if you can get there, go and buy some tickets, soak up the atmosphere and donate to a great cause.”

ITV1 will be screening the match live from 6.30pm on 27th May, after a week of build up on both ITV1 and ITV2. The show will be presented by stalwarts of light entertainment and noted Newcastle United supporters, Ant & Dec.

Tickets for Soccer Aid are available from www.manutd.com/tickets or by calling 0870 442 1999.

For ideas on how to raise money for UNICEF by organising your own Soccer Aid event, log on to: www.unicef.org.uk/socceraid. Free resources are available to Soccer Aid fundraisers including: football trivia quiz sheets, information on organising your own five-a-side tournament, posters, T-shirts and sponsor forms.

You can donate directly to UNICEF by calling 0845 606 1122.


T-Mobile Press Office Tel: +44 (0) 7017 150 150
Robin O’Kelly - PR Manager T-Mobile: +44 (0) 7939 539 462
Brands2Life Tel : +44 (0) 20 7592 1200

About T-Mobile and Soccer Aid

*T-Mobile is also an official partner of the 2006 FIFAWorld Cup Germany™, and will be offering a range of products and services to support this. For more information go to www.t-mobile.co.uk/fc

* Soccer Aid is raising funds for UNICEF's global health, education and protection work with vulnerable children. UNICEF works with partners in 155 countries, through long-term development and emergency work, to help children reach their full potential. UNICEF is funded entirely by voluntary contributions and the donations to Soccer Aid will enable UNICEF and partners to reach many thousands more children worldwide.

*ITV will be screening Soccer Aid live. The programme will be produced by Initial (Part of Endemol UK)
*For Soccer Aid tickets, please call:
The Manchester United Box office on 0870 4421999
Ticket Master box office: 0870 1626883
Man U Hospitality Box Office
0870 442 1994.

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